Team ValueChecker
Innovators in Contents Appraisal AutomationOur Story
From a product review site in 2005 to the ValueChecker of today.
- 2005
alaTest
alaTest is founded by Arie Struik and Peter Björk to make product quality information available to consumers around the world.
- 2008
Red Herring
alaTest receives the Red Herring Europe award. In 2009 we won the RH Global award as most promising new tech company.
- 2016
ValueChecker
The concept of ValueChecker is born.
- 2017
Beta launch: UK, NL, DE & BE
Strategic partnership with Van Ameryle International. The first web app follows, with the actual cash value calculator and the Damage Compensation Report.
- 2018
Expansion
Geographical expansion to France and the Nordics, and a simpler valuation in four steps.
- 2019
API & integrations
With the launch of the ValueChecker API, all Claims Handling platforms now have seamless access to the service. Version 3.0 adds a new master catalog and recommended shops.
- 2020
eFNOL
Front end 'Self Service' integration for Electronic Notice of Loss automation.

ValueChecker Version 3.0, 2019.
- 2023
Sheet import and AI
Pricing for up to 2,000 items per sheet, and AI for product category prediction and product matching.
- 2023
Mobile Portal and photo analysis
Field adjusters and claimants build inventories with photos and receipts on their phone, and photo and receipt analysis reduces fraud risk.
- 2024
USA and ValueChecker Global
A strong presence in the USA market, a solution for almost every market worldwide, and recoverable depreciation.
- 2025
Green Solution and VC Vault
A repair network with local repair shops in the Netherlands, the UK and Germany, and secure storage for receipts, product images and data.

Items found in a photo of a room.
The same steps of a valuation in 2017 and today. Drag the yellow line to compare.


2017. Type a claimed amount, pick a category from a list, then search on the next step.
Today. One search box with image search and filters, plus quick access to item list imports, the portals and the claims list.


2017. A table of 86 "similar products" to compare by hand, before picking a store on a separate step.
Today. The best like-for-like replacement first, with its specifications compared and live offers from recommended shops.


2017. One line per item with the shop and price, and an Export button.
Today. Valuation, replacement cost and actual cash value per item, totals, and automatic flags on lines that need a second look.


Awards and Certifications
ValueChecker is included in the ITC DIA EUROPE TOP 100
Our ISO 27001 certification means:
Our SOC 2 certification means:
Team ValueChecker
The multi-cultural ValueChecker team originates from three continents. Our main office is in Stockholm, Sweden supported by wonderful teams in the Netherlands, Bosnia, Vietnam, Greece and Spain.

Arie Struik
Founder and CEO

Willem van der Hooft
Co-Founder

Erik Ohlzon
Head of Technology

Christian Hanséus
CFO & BizDev

Guanglin Kuang
Senior Software Developer and Team Lead
Board and Investors

Peter Björk

Dick Seger

Patrick de Muynck

Peter Nilsson

Victor Struik

